Web/Digital Marketing Specialist
Updated and maintained the HamiltonBeach.com and ProctorSilex.com e-commerce sites on a daily basis. Added and maintained several hundred product pages as well as inbound marketing content including articles, tutorials, infographics, and videos. As a part of the process I proofread and edited content.
Collaborated with the Digital Marketing team to design and implement the complete redesign of HamiltonBeach.com twice in 4 years. The most recent mobile-first redesign was launched in Feb. 2017 and the previous responsive redesign launched in 2013. I took part in front-end site design, site map development, SEO strategy, and site-wide testing before and after launch.
Contributed to a 300% increase in organic traffic and keyword rankings for HamiltonBeach.com.